Privacy Policy

Italians do it better’s Company (“We”, “Us,” or “Our”) respects your privacy (“You”,“Your”, “Users”) and is committed to protecting it through this Privacy Policy. This Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.italiansdoitbetter.co (the “Site”).

This Site is operated by a company established in France (Italians Do It Better is a brand operated by ECCELLENZA ITALIANA, a simplified joint-stock company (SAS) with a share capital of €161,240, registered with the Paris Trade and Companies Register (RCS Paris) under number 797 643 350. Its registered office is located at 3 rue Houdon, 75018 Paris) and hosted in Canada. By accessing this Site, you acknowledge that your data may be transferred internationally in accordance with our Privacy Policy.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Policy, please do not access the Site.

We may collect the following types of information from and about Users of our Site:

• Personal Information: such as your name, email address, phone number and location when you voluntarily provide them (for example, when signing up for newsletters or contacting us).
• Non-Personal Information: such as your browser type, operating system, pages visited, and other usage data collected automatically through cookies and similar technologies.

We do not knowingly collect information from children under the age of 13.

Your Personal Data can be collected from the following places:

• contact form
• newsletter subscription form
• cookies placed on your computer

We may use the information we collect for the following purposes:

• To provide, maintain, and improve Our Site and services;
• To respond to your comments, questions, and requests;
• To send newsletters or promotional materials (if you have opted in);
• To comply with applicable legal obligations.

We will never sell your personal information to third parties.

We may share your information only in the following circumstances:

• With service providers who assist us in operating Our Site and delivering services;
• As required by law or legal process;
• In connection with a merger, sale, or transfer of assets, where your information may be among the transferred assets.

We do not share your personal information with third parties for their direct marketing purposes.

The Personal Data that you provide on the Site is received by:

• Italians do it better’s Company, particularly employees in charge of marketing resources, customer relations, administrative services, logistical and IT services, and sub-contractors and/or service providers to Italians do it better’s Company, with the understanding that the contract between the sub-contractors and/or service providers and Italians do it better’s Company assumes responsibility for its protection and confidentiality.

Our Site may use cookies, web beacons, and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand user behavior. You can choose to disable cookies through your browser settings, but some features of the Site may not function properly.

We implement reasonable physical, technical, and administrative safeguards to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure.

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of such websites. Please review the privacy policies of those third parties directly.

10.1 In the US

Depending on your state of residence, you may have rights under applicable privacy laws (such as the California Consumer Privacy Act) to access, correct, or request deletion of your personal information. To exercise these rights, please contact us at gdpr@avril.com.

These may include:

• Right to Know and Access: You may have the right to request access to the categories and specific pieces of personal information (also referred to as “personal data”) that we have collected about you.
• Right to Correct or Rectify: You may request that we correct or update your personal information if it is inaccurate or incomplete.
• Right to Delete or Erase: You may request the deletion of personal information we have collected about You. We will honor such requests unless we are required to retain your information under applicable law or have a legitimate business purpose for doing so.
• Right to Opt-Out of the Sale of Personal Information: We do not “sell” your personal information as that term is commonly understood – we do not exchange your personal information for monetary compensation with data brokers or similar entities. However, certain state laws, including those in California, Colorado, and Connecticut, define “sale” more broadly to include any exchange of personal data for monetary or other valuable consideration.
• Right to Opt-Out of Targeted Advertising: You have the right to opt-out of targeted advertising, which refers to ads shown to you based on your online behavior over time and across unaffiliated websites or apps, used to infer your preferences or interests.
• Right to Non-Discrimination: We will not discriminate against you or retaliate in any way if you choose to exercise any of your privacy rights. Your decision will not affect the quality or availability of our services.
• Right to Restrict Processing: You may have the right to request that we limit the way we process your personal information under certain circumstances.
• Right to Appeal a Denied Request: If we deny your privacy request, you may appeal our decision by submitting a request online at gdpr@avril.com. Appeals must be submitted within 45 days from the date of our initial response.

Please note that we do not engage in profiling or make automated decisions that produce legal or similarly significant effects on individuals. This includes decisions related to the provision or denial of financial services, housing, insurance, education, employment opportunities, healthcare, or access to essential services.

Your California Privacy Rights

If you are a resident of California, you may have additional rights regarding how we collect, use, and disclose your personal information, as provided under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

10.2. In European Union (EU), United Kingdom (UK), and European Economic Area (EEA) Residents

If you are located in the EU, UK, or EEA, you may have the following rights under the General Data Protection Regulation (GDPR) or equivalent data protection laws:

• Right of Access: Obtain confirmation as to whether your personal data is being processed and access the data.
• Right to Rectification: Request that inaccurate or incomplete personal data be corrected.
• Right to Erasure (“Right to be Forgotten”): Request deletion of your data where it is no longer needed, subject to legal exceptions.
• Right to Restrict Processing: Ask us to limit processing under certain conditions.
• Right to Data Portability: Request that your personal data be transferred to another data controller in a structured, commonly used, and machine-readable format.
• Right to Object: Object to processing for direct marketing or on grounds relating to your particular situation.
• Right to Withdraw Consent: If our processing is based on your consent, you may withdraw it at any time.
• Right to Lodge a Complaint: File a complaint with a data protection authority in your country of residence or workplace, or where the data processing occurred.

To exercise any of these rights, please contact us using at gdpr@avril.com. We may require proof of identity before acting on your request.

If You choose to share personal information with us, you may contact us directly to request updates or corrections.

Please be aware that We may retain certain information to comply with legal obligations or ensure the security and integrity of our systems. Additionally, deleted data may persist in backup archives for a limited period.

Depending on the laws applicable in your jurisdiction, you may have the right to:

• Request access to the personal information we hold about you;
• Request correction of inaccurate or incomplete data;
• Request deletion of your personal information;
• Object to certain processing activities.t

We will make reasonable efforts to respond to your requests in a timely manner, provided we can verify your identity and locate your information. We reserve the right to revise our procedures for handling such requests at any time, unless otherwise required by applicable law.

To submit a request to access, delete, or opt-out of certain uses of your personal information, please contact gdpr@avril.com;

Opting Out of SMS/Text Messages and Marketing Emails

You may opt out of receiving promotional e-mails or SMS/text messages at any time. To do so:

• For promotional emails, click the “unsubscribe” link provided in the footer of the message and follow the on-screen instructions;
• Alternatively, you may contact us using the information provided in the Contact Us section of this Privacy Policy. Please specify the communication(s) you wish to opt out of.

Please allow up to ten (10) business days for your opt-out request to be processed. Note that even after unsubscribing from marketing communications, you may still receive administrative or transactional messages, such as those related to your account, registration, or security.

Please note that any personal information you provide to us, or that we collect through Your use of our Sites, may be collected in your country of residence and subsequently transferred to the United States or other jurisdictions, in compliance with applicable data protection laws.

Our primary data centers are located in Canada. We also maintain business relationships with affiliates, service providers, customers, and other third parties across various countries. When we transfer personal information outside of your home country, we implement appropriate safeguards to help ensure that your data is protected in accordance with applicable privacy laws and industry standards.

Where required by law, we will ensure that any recipient of your personal information outside the United States provides an adequate level of protection and enters into data transfer agreements or other appropriate legal mechanisms. If you would like additional information about these safeguards, you may contact us using the details provided below.

Please be aware that the privacy and data protection laws in the country to which your personal information is transferred may not offer the same level of protection as the laws in your country of residence.

The Sites is operated and maintained in accordance with the laws of CanadaBy accessing or using our Sites, you acknowledge and agree to the transfer, storage, and processing of your personal information in Canada.

Italians do it better’s Company keeps your Personal Data for the duration necessary for the purpose of the collection.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the revised Policy on this page with an updated “Effective Date.”

If you have any questions or concerns about this Privacy Policy or our practices, please contact us at:

E-mail: contact.us@italiansdoitbetter.info
Mailing Address: Italians Do It Better, Via Ludovisi 35 00187 ROMA (RM)