Once upon a spritz, in a sunny piazza between Naples and
Nice, two friends argued over who had the best food. One
was Italian—fiery, proud, and nonna-approved. The other,
French—refined, with a palate sharp enough to detect
a late-picked basil leaf. What united them? An outrageous
love for Italy—its sun, its flavors, and especially its
tomatoes. After one too many laughs (and a few Aperol
toasts), they dreamed up an idea: start a tomato sauce
brand together.
The name? Italians Do It Better. Because when it comes to
tomatoes, Italy reigns supreme. Let’s not ignore the irony—
Italians and French rarely agree in the kitchen. So when a
Frenchman teams up with an Italian to make 100% Italian
tomato sauce, you know it’s exceptionnelle. Their mission?
Bottle pure, sun-drenched Italian flavor with real Italian
ingredients and zero compromises. Just sauce so good it
earns a nod from nonna and silence from the pickiest
Parisian. Italians Do It Better is more than sauce—it’s a
culinary peace treaty.